Ben hayes signal snowboards pro#

Now operating from a Laguna Beach office, Signal designs new snowboards and manages the subscription service which continues to expand. This gives them an opportunity to ride different boards that get them out to participate in the sport.' Then they have two weeks a season to try something else in the line as part of their membership subscription. With a monthly subscription, they can choose one board, get it within two to four days, and keep it. Our subscription service lowers their barrier to entry and eliminates the seasonal problems. 'You need to predict how many will sell, spread out the products across your dealer network, and hope it snows everywhere. 'Traditionally, snowboard sales operate on a seasonal basis,' says Lee.

He came up with the idea of a subscription/membership service that gives customers greater access to their latest snowboards and allows them to advance in the sport. Lee still had to overcome the limitations of seasonal snowboard sales. This allowed us to gain better margins and the manufacturing there allowed us to build what we know we could sell.' 'Our volume was too low for any discounts, so we decided to take the manufacturing overseas.

'We made everything ourselves and had a good customer base, but we couldn't grow any further,' says Lee. While Signal began selling through retailers and operating on a seasonal basis, Lee realized over time that the company hit the wall with a traditional model. 'It was an organic move, and in 2007, we had enough orders to build a factory in Huntington Beach, California.'

Ben hayes signal snowboards pro#

'I was a pro snowboarder in the '90s and I had my hands on the manufacturing side,' he says. In addition to providing the best boards at the best price, we are building an online community of snowboarders.Products: Snowboards CEO David Lee's innovative snowboard subscription program solves his seasonal sales limitations while catalyzing community.Ī pro snowboarder turned snowboard manufacturer, Lee started Signal Snowboards as a natural progression in his career, but soon found there were growth limitations. We want them to feel totally taken care of. “It also gives subscribers a direct line to us and our brand. We have created a direct online platform that allows snowboarders - both new and old - to easily buy a quality USA-made snowboard for the cost of a dinner out or a few beers a month,” said Signal Founder Dave Lee. “We love snowboarding and want to see the sport continue to grow and flourish with the changing retail landscape. Members will receive their first board within a week of placing an order, and a new snowboard annually to add to their collection at the beginning of each winter season. Subscriptions at start at just $35 a month. The crew is vertically integrated and every board is made in-house and shipped to customers within a week from the time of order. Additionally, longtime Burton product developer Ben Hayes has recently come on board to help shape the future of the snowboard factory while snowboard-building veteran Marc Wierenga now heads up the media arm of the business. Veteran pro snowboarders Dave Lee and Billy Anderson bring decades of experience both on snow and in the industry. Located in Huntington Beach, Signal’s business and factory have been stacking the talent with the best in the snowsports industry.